B&C - Integrity, Honesty, Service

Hosting a Realtor Open House? Here's How to Make It a Success!

Written by Jamie - Marketing Director | Aug 1, 2023 6:55:23 PM

At Blanchard and Calhoun Real Estate Company, we believe in the power of community and collaboration. In line with this, we're putting a renewed emphasis on a highly valuable networking tool: The Realtor Open House. This isn't just another property viewing; it's a golden opportunity to liaise with fellow professionals, exchange vital insights, and potentially find that one colleague who has the perfect client for your listing.

Why Host a Realtor Open House?

  1. Professional Networking: Forge new connections and strengthen existing relationships.
  2. Constructive Feedback: Glean insights and advice on pricing, staging, and more.
  3. Immediate Leads: Other agents might have clients whose requirements match your listing.
  4. Collaboration Over Competition: Sharing knowledge and resources ensures mutual success.

Tips for a Successful Realtor Open House:

  1. Serve Up Knowledge (and Lunch!): While you discuss the intricacies of the property and its neighborhood, other agents can enjoy a delicious lunch with you! 
  2. Presentation & Q&A: Offer a brief, engaging presentation about the property and foster discussion with a Q&A session.
  3. Tour & Feedback: Allow agents to explore the property at leisure, encouraging them to share their thoughts and perspectives.
  4. Handy Promotional Materials: Equip visiting agents with property brochures, handouts, any pertinent disclosures, and comment cards to leave feedback.
  5. Exciting Giveaway: To make things even more interesting, consider hosting a giveaway to increase attendance. People love a chance to win something! 

Scheduling Reminder:

To ensure maximum exposure for your listing, please coordinate with our Marketing department prior to setting the date. It's essential that our agents' events don’t clash, to maximize attendance and participation. Our team can assist with marketing materials for your open house and also send your open house to other agents in our market.

Remember, when we come together, great things happen. Please don't hesitate to reach out if you have any questions or need assistance: marketing@blanchardandcalhoun.com